Terminal X is a fashion Ecommerce website that works with specific brands, some of which - exclusively.
The original website had a visual overload, a frustrating navigation experience, and targeted mostly young audience.
My goal was to design a clearer flow and journey and an elegant look to boost credibility and reach a wider range of customers.
The original home page (at the time of the redesign):
The redesigned home page:
- Interactive hero image promoting current items with details and a direct link
- 3 columns category layout
- Narrowed down navigation bar
- Option to reselect size, color and quantity from within the cart.
- Option to save for later / reload to cart a saved item.